Can I send multi-touch campaigns to the same leads?

Yes, campaigns can (and should!) include multiple touches over time using different letters, postcards, envelopes, etc.  Consistency is key when it comes to direct mail campaigns. Success in this space is built on repetition and frequency because that’s what creates familiarity and trust. Your goal is to stay “top of mind” so that when the prospect is finally ready to take action, you're the first person they think of. 

Even if your initial letters are set aside or forgotten, each one still makes an impression. It’s a mental bookmark. Over time, those touches stack up. And when the moment comes, whether it’s a decision to sell, seek help, or explore options, the agent or investor they’ve heard from the most and most recently will feel like the natural choice. 

That’s why multi-touch campaigns work. More touches, delivered consistently, dramatically increase the chances that you are the one they reach out to. 

Updated on: 23/07/2025