How do I approach a homeowner going through divorce without being intrusive?

There are two thoughtful and effective approaches, depending on your comfort level and the situation: 

Approach the conversation with empathy, professionalism, and a service-first mindset. Divorce is a deeply personal and often stressful process, so your goal should be to show understanding and offer support—not pressure. 

You might say something like: 

*“I understand you may be going through a difficult transition. If real estate is part of what needs to be sorted out, I specialize in helping homeowners navigate options during life changes—whether it’s selling, refinancing, or finding a new place that better fits your next chapter.”* 

Focus on offering solutions: 

• Provide a neutral, fact-based property evaluation 
• Explain the pros and cons of selling vs. one party buying out the other 
• Offer referrals to divorce-friendly lenders, legal resources, or moving services 
• Maintain neutrality and transparency if communicating with both parties 

By being a calm, professional presence in a chaotic situation, you build trust and position yourself as someone who can help them move forward, not just sell a home. 

If you’d rather not mention the divorce directly—or if you’re concerned about overstepping—you can take a property-centric approach instead. 

You might say something like: 

*“I’m reaching out because your property came up in our research as one that may be a good candidate for sale, based on several market factors we track—like recent title activity, listing history, and ownership duration. I offer specialized services depending on whatever transition you may be considering, and I’d be happy to offer you a no-pressure valuation or just answer any questions you may have.”* 

This approach: 

• Avoids assumptions about the homeowner’s personal situation 
• Positions you as someone reaching out due to property trends, not personal data 
• Keeps the conversation professional and data-driven 
• Still opens the door to be helpful if they’re thinking about selling 

Both approaches are valid—it depends on your style, the lead, and how receptive they seem. Either way, the key is to be respectful, helpful, and solution-oriented. 

Updated on: 23/07/2025