How long should I run my mail campaign?

We have clients mailing for 3, 6, even 12+ months—and seeing success at every stage. Campaigns work best when you vary what you send over time: 

• Start with a letter 
• Follow up with a postcard 
• Send a new envelope style 
• Add an insert or branded piece they’ll hang on the fridge 

This variation keeps your message fresh and your brand top of mind. Whether you’re mailing for a few months or year-round, we make it easy to build out a long-term campaign. 

Updated on: 23/07/2025