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# How long should I run my mail campaign?

We have clients mailing for **3, 6, even 12+ months**—and seeing success at every stage. Campaigns work best when you **vary what you send over time**: 
* Start with a letter 
* Follow up with a postcard 
* Send a new envelope style 
* Add an insert or branded piece they’ll hang on the fridge 
This variation keeps your message fresh and your brand top of mind. Whether you’re mailing for a few months or year-round, we make it easy to build out a long-term campaign.