What features are standard across all lead types?

• Multi-step Address Validation & CASS Certification: 
• *Standardize – Formats and abbreviates the address to USPS standards. 
• *Parse – Breaks the address into components (street, city, ZIP, etc.) 
• *Verify – Confirms the address exists in the USPS database. 
• *Quality-Checked – By our internal data team 
• Phone numbers ran against the Do Not Call (DNC) database 

Updated on: 22/07/2025