> ## Knowledge Base Index
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> Use this file to discover available pages before exploring further.
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# What is an ISA and how does that work?

An **ISA (Inside Sales Agent)** is a trained professional who reaches out to your leads for you—introducing your services, gathering motivation, and teeing up warm conversations. Here’s how it works when you work with Appointments Today: 

* You choose your lead types (Probate, Divorce, Pre-Probate, etc.) 
* Appointments Today makes the calls (multiple attempts over a scheduled campaign) 
* You get notified of warm leads who express interest or are ready to talk 
* You receive call notes so you can follow up with confidence  
* It’s like having a friendly, proactive voice out there working your leads—without lifting the phone yourself