What’s the best follow-up strategy?

The short answer: be the one who follows up—because most people won’t. 

The best strategy uses multiple touchpoints: 

• Phone calls to build rapport 
• Direct mail to stay visible with multi-touch mail campaigns with variations in envelope style/color, marketing materials (i.e. postcards), mailing inserts, etc. 
• Email or SMS to stay top of mind and follow-up. Also great for re-engaging with those you have already spoken to. 

Our built-in CRM makes it easy to manage your campaigns and stay consistent without drowning in spreadsheets or sticky notes. 

Updated on: 28/07/2025